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148 pages
Kohlhammer Verlag
Language:
English
Paperback (September 2017)
ISBN-13 9783170322349
ISBN-10 3170322346
$49.00
Not yet published
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Subjects:
Asian and Pacific Studies
Economics and Business
Intercultural Competencies in China
edited by Helena Maria Lischka and Peter Kürble
Um auf dem Wachstumsmarkt China erfolgreich zu agieren, sind interkulturelle Fähigkeiten von besonderer Bedeutung. Insbesondere der Pragmatismus der Chinesen, ihr Denken und Handeln in persönlichen Netzwerken show more
   about the author

Prof. Dr. Dr. Peter Kürble lehrt Internationales Marketing und Frau Helena M. Lischka lehrt Marketing und Marktforschung an der FOM Hochschule Essen mit weiteren Standorten in NRW. 
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